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Marketing & Promotion – Introduction (Preview)

Marketing & Promotion – Introduction (Preview)

So much of the conversation in today’s music business centers around how artists are getting paid, or more accurately, how they are not getting paid.

I spent the better part of 20 years as an artist manager so I understand very clearly the importance of artists getting paid for what they do and I’ve spent a lot of time and energy making sure it happened. But I also know that it distracts attention away from the biggest issue facing artists and professionals. And that is how to get great music heard.

How to stand out from the crowd has always been the great challenge in the music business.

It was true back when the record industry released 5,000 records a year, and even more true now that millions of artists are creating and distributing music. If nobody hears a great song, or reads about great artist, or sees a great performer there won’t be any money to argue over. Plain and simple. And the truth is that even if you are fortunate enough to get that music heard there is no guarantee that it will sell or be successful in a commercial sense.

Marketing and promotion is what gets your music in front of music consumers.

It gives you a chance to make your case for their attention and ultimately their money if they like what they hear and see. And then its up to those music consumers to decide the winners and losers. While we can’t ultimately control what those consumers like or don’t like, we can control how we present that music in the best possible way.

Marketing is about telling your story.

In this lesson we are going to talk about how to market and promote your music and turn those music consumers into fans. My goal is to give you a top level view of what you should be thinking about when it comes to marketing and promoting your music. We are going to talk about the key elements in a marketing plan whether you are a major label or indie artist, how to craft your image with your music, photos, and videos and how you can assemble them in a way that gives you the best chance of success. And then we’ll focus on the things that you can reasonably achieve on your own to tell your story in the most compelling way possible.


Being A Musician and Businessman With Jack Conte

Jack Conte is doing it all! Businessman, musician, filmmaker, you name it! Do what your heart tells you. Conte tells us that it’s okay to be good at multiple things and to fu** all those people who tell you differently. Live your passion!

Back to: Renman MB Insider’s Guide to Today’s Music Biz > Module 06 - Marketing and Promotion