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Lesson #2 – Elements of a Successful Plan (Preview)

Lesson #2 – Elements of a Successful Plan (Preview)

You must first complete Lesson #1 – Identifying Your Target before viewing this Lesson

Over the last couple of years I’ve gotten so many emails from young artist who tell me they are releasing their single, or ep or album. I know that they’ve put their hearts and souls into it but it sometimes seems like they expect that the world will just embrace the magic of it all on their own. But that’s not the way it really works.

Things don’t happen by accident in the music business. You need to have a plan.

When it comes to selling a record you’ll need a plan too. In the record business its the marketing plan and it guides everything that happens from the time you start making the music until the last record is sold. And it doesn’t matter whether you are a major label or an indie artist you need to have a marketing plan as well. Without a plan you’ve got no chance to succeed.

So let’s take a page out of that major label playbook and look at all the key elements that you might find in their marketing plan and see what we can apply.

The Key Elements of that Marketing Plan are as follows:

  • Music
  • Identifying your customers
  • Presentation – crafting your image (video, photography)
  • Touring – Meet your customers for touring artists
  • Publicity – How are they going to hear about it
  • Distribution – Where can they buy it, what formats and the like
  • Radio – Getting it heard
  • Video Promotion
  • Online Promotion


Developing Your Marketing Plan with Jack Hedges

Meet Jack Hedges, Director of Marketing at for Canvasback Music! Jack kindly offers his expertise in constructing a Marketing Plan for artists with various aspirations, experiences levels, and resources. His strategy is scalable, meaning it can apply to the D-I-Y artists and those working with major Record Labels. This is just Step #1 – how to outline your plan and find what works for you.

Back to: Renman MB Insider’s Guide to Today’s Music Biz > Module 06 - Marketing and Promotion